Those of you who read Hebrew (and know my tree-hugging, vegetarian stances) will catch the irony here . . .
And for those of you who don't, a short explanation: This sign says "Nature has no value". We visited this building site/nature reserve at the Palmachim Beach south of Tel Aviv last week. Basically, the state has sold a small "island" of land in the middle of a nature reserve to be developed by money-hungry, hotel builders--all at the expense of one of the few truly natural beaches left in Israel. At this time, there are protesters who have camped out on the beach, which the building company has tried to close off to the public, despite the illegality of such a move.
For more info and/or to get involved, visit this site.